Genacelli Salon Is an award winning boutique salon where exceptional service performed by top
stylists and colorists will exceed your expectations. Relax, network and enjoy an experience created
just for you.


Cynthia Porcelli

Cynthia_Resized.jpgPrincipal, Managing Director

With a personal history steeped in the arts, Cynthia admits, “For me, having artistic diversity puts less emphasis on a trend. Beauty, like art, is much more intuitive”.

Cynthia was destined for a life in beauty and fashion. Mentored by her Uncle Ray Raines, also a successful salon owner, award-winning stylist and President of the Cosmetologists Chicago in the 50’s and 60’s, Ray was pivotal in Cynthia’s destiny. She opened her first salon in 1983. It was a state-of-the-art studio where she encouraged her stylists to explore all realms of art and beauty without boundaries; a philosophy she lives by today.

Known by her peers as a strategist, conceptualist and philanthropist, Cynthia’s greatest pleasure is devoting time everyday to her team, their goals and their dreams. Picasso once said, ”Inspiration exists but it has to find us working”.

Article by Salon Today

Joseph Cartagena

Joseph CartagenaPartner/Director Stylist/Educator

Joseph's transition from Musician to award winning stylist and platform artist was no surprise. "I had the calling to be a hairdresser", says Joseph. "I created and cut the hair of all my band members. The image of a musician is as important as the music they play."

Winner of the L.E.O. award in 2008, Joseph's contribution to hairdressing is recognized both as an outstanding Pivot Point Alumnus and his technical and creative skills as a hairdresser and educator. Joseph's in-salon training programs such as 'The Art Behind the Chair', 'Razor's Edge' and 'Tailor Made', create a challenge for any level hairdresser. "You have to be a thinking artist and hairdresser", says Joseph, "practically and creatively before jumping into the challenge."

As a member of Cosmetologists Chicago Board of Directors, Joseph takes a hands-on role in America's Beauty Show, the nation's largest show owned and operated by hairstylists and beauty professionals.

Genacelli Salon/The East Studio

Alice Claxton

Alice ClaxtonMaster Stylist/Salon Educator

Some stylists find cosmetology and sometimes cosmetology finds them. Such was the case for Alice, who was paired with cosmetology as a vocational class in high school and instantly fell in love.

Inspiration flows to Alice from nearly every medium imaginable: from Julia Child's culinary work, nature, old films, sports and fellow industry leaders—Alice sees new pathways to beauty surrounding her every day.

As the beauty in life catches Alice's attention, she aims for each look created for her guests to turn others' heads as well. Sharing new perspective is one of her favorite things about hairdressing and working as one of Genacelli Salon's educators. For Alice, it's all about "using my talent, artistry and skill that lives inside me and seeing that I made a positive mark on someone's life."

Her most respected tools are her collection of shears and Kerastase Double Force hair spray. Alice loves turning retro styles into modern looks and challenges herself with everyday inspiration to create dynamic and versatile designs with guests.

Peter McVey

Peter McVeyMaster Stylist/Salon Educator

Peter's start in cosmetology came earlier than most. "When I was young", he recounts, "I went to the salon with my mom every week. Everyone knew everyone; it was always a good time." Peter turned those wonderful memories into a flourishing career. For Peter it is still a good time. His positive perspective and winning charm can turn any day into a great day.

Though Peter excels in hair color, the very medium he teaches at the salon, he admits proudly to forever being himself a student; always learning, always growing. As he puts it, "I never stop growing as an artist."

The key to helping a guest style their hair is heat protection and frizz control, achieved with products such as Shu Uemura's Satin Design and White Tea Polishing Milk. Combined with the right brush selection and professional styling tips he explains to each guest, Peter's work has longevity beyond the chair with all-day glamour and radiant healthy looking hair.

Laura Kelley Hayes

Laura_2_1resized_final.jpgDirector of Education

For Laura, the artistry in hairdressing comes from the opportunity to be creative in a creative environment. Laura's comprehensive skill-set, artistic sensibility and passion will expose you to a variety of haircut and color options unique to your individual style.

Chicago Magazine listed Laura as one of Chicago's most sought after hairstylists. She personally admits to love sculpting bobs and will add her signature detail to every cut and color.

Laura sees the changing world as inspiration for her work and considers everyday a quest for excellence and creative opportunity. Her approach to hair design is carefully choreographed, each step building beatifully and intentionally upon the next. And in the end you know you have something special.

Robin Mroz

robin-mroz.pngStudio Master

Robin's refined sense of fashion and welcoming approach is reflective in her work as a master stylist and colorist as well as in the experience you will have in her chair.

From the latest trends to the timeless classics, Robin knows how to elevate your desired look while respecting what is best for your hair, your mood and your lifestyle.

When not in the Studio, Robin is on stage or in the classroom presenting the latest hair trends and techniques to her peers. Her work has been published in over 70 countries and has worked with brand name companies strengthening their educational curriculum and presentation platforms.

Engaging and realistic, Robin's work from the runway to salon will be insightful, inspirational and always beautiful.

Erica Everson

Erica_2_Resized.jpgStudio Creative

Drawing on her art school experience, Erica believes that hair is an everchanging canvas. Her transition into hairdressing was inspired by the evolving nature of the beauty and fashion industry; hence a multi-faceted hair stylist was born!

Erica's study in art supports how shape, balance, color, texture and proportion relate to the whole person; a consideration Erica takes before a single strand of hair is cut and colored. She has also added airbrush makeup and hair extensions to her list of beauty talents.

Fellow artists such as David LaChapelle, Tim Burton and Kat VonD are Erica's creative inspirations who push boundaries on beauty and art to make a statement about who they are. Looking to make a statement? Want to trun a few heads? Erica can make that happen.

Erin Nelson

Erin.jpgStudio Stylist

Erin’s creative and analytical method allows her to understand your style goals and how to achieve them. With an intuitive eye and skillful hand, she has perfected the diversity in both cut and color techniques to ensure an amazing experience.

You will never have a 'bad-hair day' in Erin's chair; her spirit is incredibly uplifting. You will not only leave with great looking hair but a smile as well. She is adventurous, open to new concepts and thoughtful in her approach to hair.

Jenna DeBoer

Guest Services

Bozena Kramer

bozena-kramer.pngGeneral Manager

Bozena has always had a passion for the beauty and fashion industry. A native of Poland, she moved to the United States and found her calling at Genacelli Salon. Bozena is the 'go to' person if you have any questions related to your salon experience and beyond. She knows it all or has the resource to find out.

Bozena is always learning and evolving. Her knowledge on our product lines and services is second to none. "Education is everything", says Bozena. "The best product is not going to do what you want if it is not used properly." She praises the stylists for their constant professional growth and in turn dedicates herself to product and service knowledge so that she can best inform a guest.

Her favorite tools are the Turbo 2500 hairdryer, Italian Boar Bristle Brush and Kerastase Elixir Ultime. She finds that each delivers optimal shine, health and moisture for smooth and stunning hair.

Bryan Van Vang

bryan-van-vang.pngBrand Manager

With a B.A. in communications from the University of Iowa, Art Studio and a bit of history in the fashion and beauty industry, Bryan is a great addition to our management team. Bryan also heads up our social media program and will make sure you stay connected to all the amazing events, promotions and happenings at the salon and studio. Want to know what the ‘buzz’ is all about-ask Bryan!


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